April 21, 2006

Ricker Oil Company Inc. selects KSS for fuel price management and optimization

Indiana-based retailer to use KSS PriceNet to automate, optimize fuel pricing process

Florham Park, N.J.-April 21, 2006 - Ricker Oil Company Inc., an owner and operator of convenience and food service stores throughout eastern Indiana, announced today its selection of KSS PriceNet, a software tool that helps manage, model and forecast the impact of fuel pump prices.

This fuel pricing automation and optimization tool will help Ricker Oil effectively manage fuel prices and meet volume and profit goals by site. The convenience store retailer will also use KSS PriceNet Web to capture and retrieve competitor and internal pricing data.

"KSS PriceNet provides us the ability to automate the fuel pricing process as well as model and optimize our pricing, by site, by competitor and by grade of fuel," said Dennis Williamson, general manager of Ricker Oil. "We have been able to progress towards our volume targets while maintaining our competitive positioning in the market. In addition, the use of the KSS PriceNet Web module for the store interface has made integration simple, and ensures that we are able to react quickly to market changes. By having our stores input data one time, through the web interface, we are now able to focus more on analysis and less on data maintenance."

"We are delighted to have Ricker Oil as a customer," said Bob Stein, head of KSS worldwide fuels business. "The KSS PriceNet solution brings tremendous value to fuel retailers of all sizes and will provide Ricker Oil with the ability to react quickly and profitably to changing market conditions."

KSS PriceNet is an intelligent fuel price management system with the ability to accurately track volume and margin performance, monitor competitive position, streamline pricing processes and apply sophisticated pricing rules to ensure prices are accurately and consistently calculated in accordance with the chosen strategy. Using the KSS Library of consumer-demand models, KSS PriceNet also provides the basis for understanding consumer fuel demand across the store and fuel center to deliver optimized prices by grade of fuel, by site.

Ricker Oil Co., based in Middletown, Ind., operates 31 convenience store and petroleum-marketing retail locations in Indiana, as well as a petroleum distributorship and other enterprises. Ricker Oil Company was founded in 1979 by Jay and Nancy Ricker, and participates in a number of community-based programs including Habitat For Humanity.

About KSS

KSS is the global leading provider of pricing analytics, price management, rules-based pricing and optimization technology and services to fuel retailers and wholesalers in the oil and gas, convenience store, grocery and big box retail industries. KSS clients include global, national and regional companies managing a total of over $100 billion in revenue through more than 20,000 fuel sites and rack terminals, throughout the world. KSS US headquarters are located in Florham Park, NJ with European headquarters in Manchester, UK.

For further information please visit the website at www.kssg.com or contact:

Bob Stein, Chief Executive Officer Tel: +1 (973) 549 1850
Mark Hawtin, Vice President Marketing Tel: +44 (0)161 228 0040

For media inquiries, contact Roy Miller Tel: +1 972 717 3500 ext 235 or rmiller@transsynergy.com

Arrange a consultation, USA (973) 549 1850, Europe +44 (0) 161 228 0040, Contact us

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