KSS and PWM GmbH partner to deliver integrated forecourt price management and display systems
Technology Partnership improves market responsiveness and guarantees price compliance
Manchester, UK - July 25, 2006 - KSS is pleased to announce a partnership with PWM GmbH to deliver fully integrated forecourt price and promotion management and display systems. The integration of KSS’ pricing systems with PWM electronic price signs and profitboards will ensure that fuels and convenience store retailers can accurately and consistently communicate price and promotional offers to their customers, driving greater customer interest at a fraction of the cost of more traditional techniques.
KSS’ PriceNet fuels pricing automation and optimization software will help retailers more effectively manage fuel prices and meet volume and profit goals by site by grade. PWM electronic price signs then allow retailers to rapidly implement recommended prices, guaranteeing compliance and enabling them to react faster to local market events and competitor price changes.
KSS’ PriceStrat merchandise pricing and promotion software helps retailers choose which products to promote and how to promote them to drive item and category performance. PWM profitboards allow retailers to efficiently communicate in-store promotions on the forecourt, raising customer awareness and driving interest.
The combination of the partners’ technologies means retailers can respond faster to market opportunities, minimize costs associated with price changes, boost customer loyalty by accurately communicating price and promotion offers and exert appropriate price management controls, critical to satisfying compliance guidelines such as Sarbanes-Oxley.
"KSS and PWM working together can provide fully automated, high efficiency fuels and store price management systems capable of delivering tremendous value to retailers of all sizes. With a major joint installation already in place with a European customer, we are confident that we can help customers leverage the value proposition of both our solutions." said Mark Hawtin, Vice President Business Development at KSS.
"Existing and potential new customers can see the benefits of our electronic price signs and profitboards and are looking to leverage the investment further by making more effective price decisions. In KSS we have found a partner whose software tools can help retailers forecast the impact of price on volume and profit prior to implementation, giving them the opportunity to challenge established practices based on quantified understanding. I believe the combination can unlock even greater opportunity,” said Dr. Max Krawinkel, Managing Director of PWM.
About PWM
PWM is the world’s only specialist supplier and market leader for electronic price signs at gas stations. More than 22,500 PWM electronic price signs are installed in numerous petroleum groups in the USA and Europe, who benefit from successful sales, customer loyalty and strong location profiles as a result of using PWM electronic price signs as presentation towers for communicating current prices and services to their customers. PWM has gained incomparable expertise during 20 years of experience in the petroleum market. All international petroleum groups, renowned associations as well as numerous independent gas station operators are on the right road with PWM electronic price signs.
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