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Risser Oil Completes Rollout of KSS Fuel Price Automation and Optimization Solution

FLORHAM PARK, N.J Sept. 14, 2006 Risser Oil, based in Clearwater/St. Petersburg, FL, and operator of 31 convenience stores, has completed the rollout of the KSS PriceNet system for automating and optimizing fuel pump pricing. KSS PriceNet is a complete fuel pricing system that provides both pricing automation with competitor rule-sets, and scientific fuel price modeling using competitive elasticities. Risser Oil has been able to optimize margin and volume targets while delivering consistent value for its customers.

"The KSS PriceNet solution has helped Risser Oil tighten control of their fuel pricing process in today's volatile market," said Bob Stein, CEO of KSS Fuel group. "KSS PriceNet automates daily pricing tasks and constantly monitors volume and competitive activity, alerting you to areas that need focus. By identifying sites that are below volume and/or profit targets, and by providing guidance on how to correct these variances, KSS PriceNet helps ensure that profit and volume goals are met. KSS continues to deliver unique value and we are pleased to have Risser Oil as one of our customers."

KSS PriceNet is an intelligent fuel price management system with the ability to accurately track volume and competitive price moves in the market and optimize fuel pump pricing, by grade of fuel, by location. Utilizing the KSS Library of consumer demand models, KSS PriceNet provides the basis for understanding and forecasting consumer fuel demand across the store and fuel center, as well as the inter-relationships of these purchases.

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