December 10, 2007

Ricker Oil Company selects KSS for “pricing management on the go"

PriceNet Mobile provides pricing in the palm of your hand

Florham Park, N.J. – 10 December, 2007. KSS, the global leading supplier of pricing analytics, execution and optimization systems to the petroleum, convenience store and retail industries, announced today that Ricker Oil has selected PriceNet Mobile to enhance its usage of the KSS PriceNet fuel pricing software. This unique software combination allows pricing decisions to be made “anywhere, anytime” via mobile devices

Ricker Oil has chosen PriceNet Mobile to improve its fuel pricing decision process for all of its convenience stores in North America. Timeliness and efficiency are key factors to providing the right prices to the right locations at the right time and, with PriceNet Mobile, pricing issues can be brought to their attention immediately and addressed accordingly

“PriceNet Mobile gives me the tools and ability to make pricing decisions from my Blackberry”, said Dennis Williamson, General Manager of Ricker Oil. “This addition to our existing pricing system enables me to respond faster, especially on weekends and while out of the office.”

KSS Chief Executive Officer Bob Stein says PriceNet Mobile has gained a lot of attention, especially at the recent NACS trade show. Like Ricker Oil, many companies seek more convenience, flexibility and faster response to market demands.

“Our launch of PriceNet Mobile captured the attention of numerous industry executives at the trade show, many of whom said they sought a mobile approach to price management and optimization,” said Stein. Of course, we are thrilled that Ricker Oil is expanding its usage of KSS PriceNet with PriceNet Mobile.”

PriceNet Mobile is pricing in the palm of your hand. Users can enter competitor prices and receive new price proposals in seconds, sent directly to their mobile device for approval and implementation. PriceNet Mobile users can also review key performance measures and receive exception-based alerts, e.g. volume running rate and margins below targets, no competitor survey for X hours, minimizing the delays in responding to market events and/or competitor price changes that can cost retailers in lost volume, margin or price image.

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About Ricker Oil Co.

Ricker Oil Co., based in Anderson, Ind., operates 29 convenience stores and petroleum-marketing retail locations in Indiana, as well as a petroleum distributorship and other enterprises. Ricker Oil Company was founded in 1979 by Jay and Nancy Ricker, and participates in a number of community-based programs including Habitat for Humanity.

About KSS

KSS is the global leading provider of pricing analytics, price management, rules-based pricing and optimization technology and services to fuel retailers and wholesalers in the oil and gas, convenience store, grocery and big box retail industries. KSS clients include global, national and regional companies managing a total of over $100 billion in revenue through more than 20,000 fuel sites and rack terminals, throughout the world. KSS US headquarters are located in Florham Park, NJ with European headquarters in Manchester, UK.

For further information please visit the website at www.kssg.com or contact:

Bob Stein, Chief Executive Officer Tel: +1 (973) 549 1850
Mark Hawtin, Vice President Marketing Tel: +44 (0)161 228 0040

For media inquiries, contact Roy Miller Tel: +1 972 717 3500 ext 235 or rmiller@transsynergy.com

Arrange a consultation, USA (973) 549 1850, Europe +44 (0) 161 228 0040, Contact us

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