Gulf Oil Selects KSS Fuels Pricing and Business Intelligence Solutions

RackPrice and PriceNet selected to enhance fuels pricing decisions, streamline pricing processes and highlight key performance issues

Florham Park, NJ – August 5, 2008 – KSS, the global leading supplier of fuels pricing analytics, execution and optimization systems to the oil & gas, convenience store, grocery and big-box retail industries, announces that Gulf Oil Limited Partnership, a Massachusetts based wholesaler and distributor of petroleum products, has selected KSS RackPrice, PriceNet and Visualizer solutions.

Gulf Oil, headquartered in Newton, MA will use RackPrice, to help manage fuel prices at its wholesale locations throughout the Northeast of the US, and PriceNet to support pricing decisions for its dealer-operated retail locations.

RackPrice is an end-to-end wholesale pricing solution and includes modules for price generation automation, reporting/analysis, competitive price prediction, price-volume modeling and price optimization. The system will help Gulf Oil meet daily performance targets by improving its pricing processes and by responding more rapidly to market events.

PriceNet is a comprehensive pricing solution supporting the key tasks and stakeholders involved in pricing for dealer-operated outlets, from capturing critical contract details to the generation of dealer (or invoice) prices, via pricing rules, to consistent and timely price distribution.

Joe Petrowski, president and chief executive officer of Gulf Oil stated, “As we continue to face extremes in cost and price volatility it is critical for us to have a flexible, efficient and responsive pricing process that enables us to analyze situations quickly and react accordingly. In addition to providing us with greater control over pricing, KSS RackPrice and PriceNet systems will allow us to more effectively manage, interpret and respond to market factors via a suite of sophisticated tools.”

“Gulf Oil is a leading marketer and distributor of wholesale fuels in its markets whom we are proud to have as a customer”, said Bob Stein, KSS chief executive officer and president. “With record prices of oil barrels and at the pumps, combined with volatility in the markets being the norm today, it is essential that fuels wholesalers and retailers have a reliable system to generate appropriate and timely prices to meet objectives and comply with regulations. We look forward to working with Gulf to successfully implement KSS fuel pricing solutions”.

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About KSS

KSS is the global leading provider of pricing analytics, price management, rules-based pricing and optimization technology and services to fuel retailers and wholesalers in the oil and gas, convenience store, grocery and big box retail industries. KSS clients include global, national, and regional companies managing a total of over $100 billion in revenue through more than 20.000 fuel sites and rack terminals throughout the world. KSS US headquarters are located in Florham Park, N.J. and European headquarters are based in Manchester, U.K.

For further information please visit the KSS web site at www.kssg.com or contact:

Bob Stein, Chief Executive Officer – Tel: +1 (973) 549 1850

Mark Hawtin, Vice President Marketing – Tel: +44 (0)161 228 0040

Media Contact: Neil McGlone, Michael A. Burns & Associates - Tel: +1 214 521 8596 nmcglone@mbapr.com

Arrange a consultation, USA (973) 549 1850, Europe +44 (0) 161 228 0040, Contact us

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