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KSS Unlocks New Strategies for Handling Reduced Fuel Demand

Tackling new customer behaviours becomes simple for fuels retailers

Manchester, UK – 9 September 2008 – KSS, the global leading supplier of pricing analytics, execution, and optimization systems to the petroleum industry, today announced the availability of a new white paper for petroleum retailers.

The white paper, titled ‘Adapt Fuels Pricing to Changing Customer Behaviour’, tackles the reduced demand for fuel experienced by many fuels retailers, giving retailers a step-by-step guide on using pricing to maximize site revenue.

High fuel prices, restricted supply and the credit crunch have contributed to a gradual change in consumer purchasing habits. The overall impact is a significant decrease in their demand for fuels as customers find ways to travel less frequently. The effects are being felt in both fuel sales and in the store, where sales are falling as customers visit less often. This has impacted fuels retailers in terms of fuel volume and revenue targets and in lower sales in store.

Mark Hawtin, VP business development at KSS, commented, ‘KSS has a wealth of specialist fuels pricing experience spanning over fifteen years. We hope our new white paper helps fuels retailers to address the challenges of recent changes in customer behaviour.’

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About KSS

KSS is the global leading provider of pricing analytics, price management, rules-based pricing and optimization technology and services to fuel retailers and wholesalers in the oil and gas, convenience store, grocery and big box retail industries. KSS clients include global, national, and regional companies managing a total of over $100 billion in revenue through more than 20.000 fuel sites and rack terminals throughout the world. KSS US headquarters are located in Florham Park, N.J. and European headquarters are based in Manchester, U.K.

For further information please visit the KSS web site at www.kssg.com or contact:

Bob Stein, Chief Executive Officer – Tel: +1 (973) 549 1850

Mark Hawtin, Vice President Marketing – Tel: +44 (0)161 228 0040

Media Contact: Neil McGlone, Michael A. Burns & Associates nmcglone@mbapr.com

 

 

 

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