Fuel-Store Link 
There is a clear and established relationship between fuel volumes and store traffic and it varies by site. The extent of this Fuel-Store Link (FSL) at a given site dictates how fuel pricing strategies can be used to drive incremental store traffic and deliver increased store sales. Quantifying how fuel pricing strategies impact both fuel and store performance is the first step toward managing your networks in a more integrated fashion so as to optimize the contribution from every site.
KSS Consulting has a proven methodology that can be applied to your existing data to uncover unique insights into the Fuel-Store Link, by location. Together we can highlight opportunities to adjust fuel pricing strategies across your network to increase store traffic at sites where there’s a significant Fuel-Store effect, or drive fuel margin where a sites’ Fuel-Store relationship is weaker. Identifying and closely monitoring this balance of site-specific strategies will yield significant overall sales and profit growth.
We will apply our unique, FSL methodology to your data, to establish the nature and relative strength of the relationship between fuel volumes, fuel price sensitivity, store traffic and sales (by category) for each of your sites. We will then segment your sites to allow evaluation of appropriate fuel pricing strategies consistent with your goals for both fuel and in-store merchandise performance.
In parallel to the data analysis, we will review your fuel and store business to define a process for monitoring performance by site and segment, to highlight further opportunities as well as the nature and timing of any corrective actions that may be required for your network of sites.
Benefits
- Quantified insight into Fuel-Store and Fuel-Category dynamics
- Validate opportunity to increase fuel volume at some sites (to drive store traffic) and to increase fuel margin at other sites, to maximize overall network profitability
- Allocate network fuel volume to individual sites to maximize combined fuel + store profits
- Increased store traffic, sales and profitability from incremental fuel traffic
- Re-consider merchandise price/promotions strategies in light of increased store traffic
Fuel-Store Link is a service delivered by KSS Consulting
To find out more about how Fuel-Store Link could help grow overall site profits contact Ian Helps at 973-549-1850 North America or +44 161 228 0040 EALA or send an email to helpsi@kssg.com