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Fuels Pricing Terminology

 

Budgets are site/product level volume and margin targets usually set on a monthly basis

Delta to Competition (DTC) the difference between own prices and competitor’s prices

Elasticity is the variation in sales as result of variation in prices or degree to which the demand for a commodity is sensitive to, or affected by, a change in price

Elasticity Drivers are defined by grade, location (area/network/site/terminal), competitor brands and types, number of competitors and/or day of the week

Cross Elasticity is the variation in sales as a result of a variation in competitor prices

Direct Cross Elasticity is the variation in sales as a result of variation in price of another own product e.g. the extent to which the price of Regular impacts the sales of Premium

Direct Elasticity is the variation in a product’s sales as a result of a variation in that product’s price

Fuel-Store Link is the relationship between fuel volume and store traffic by location

Grade Spread is the difference in price between the primary grade of fuel, usually regular unleaded and secondary grades of fuel, typically mid-grade and premium. Grade spreads are usually referred to in two numbers e.g. 10\10 which would indicate mid-grade is 10 cents higher than regular and premium is 10 cent higher than mid-grade

Micro markets are a group of sites that are part of a larger overall market which are direct competitors because of one or more of the following: similar store format/offering, close geographic proximity or located along a common travel pattern

Optimization is the maximization (or minimization) of some value that can be expressed in terms of prices, subject to given constraints

Pricing Periods are those distinct times in a week, you want to distinguish between the different price-demand patterns that may occur, i.e. Monday through Friday could be specified as "Weekdays" and Saturday and Sunday as "Weekends"

Price Restoration is a period of declining retail prices and retail margins followed by a significant price increase which “restores” retail margin. Price restorations can happen as often as sub-daily in some markets but generally happen over the course of a few days or a full week.

Replacement Cost is the cost for immediate purchase fuel based on negotiated contracts or posted wholesale prices plus transportation

Running Rate is a site and/or product level performance indicator which represents performance versus budget

Weighted average cost this is often referred to as in-ground cost, it is the actual cost of site’s current inventory based on the combination of actual fuel purchases and the associated costs of those purchases

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