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Strategic Pricing Diagnostic

 

The aim of the Strategic Pricing Diagnostic is to understand and identify how your organization can deliver the greatest financial return through best practice price management. The goals are to obtain a clear understanding of corporate strategy, pricing business model, current pricing tactics and each site’s competitive environment.

This information is used to identify gaps in the current pricing process and highlight where profit opportunities are being missed.

Typical service activities are:

  • Analysis of historic pricing data to generate elasticities - by site, by grade, by day
  • Thoroughly review each site's competitive environment based on the increased understanding that elasticities bring
  • Understand and document the underlying business strategy and objectives
  • Assess how each site's tactics will deliver the strategic objectives
  • Review current pricing processes, team structure and resources
  • Identify unique positioning and best practice opportunities
  • Highlight immediate changes that could drive improved profits

If your company is a new entrant to a market, or the market is experiencing significant evolution and change, the additional service activities would include:
  • Highlight appropriate change management required to respond to an evolving market
  • Understand dynamics between operations and field sales, particularly in the area of price implementation
  • Assess capabilities for tracking changes in the local markets (eg competitor price reporting and supply)
  • Systems integration to support the need for a quick response to competitor threats

The deliverable is a detailed report providing the factual, quantified information you need to improve your pricing process.  The Strategic Pricing Diagnostic can be delivered within a relatively short period of time and the benefits could be substantial. 

To discuss further or to schedule a pricing roadmap exercise contact your local KSS office or send an email to info@kssg.com

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